Wednesday, 28 November 2007

Heard the one about the marketing budget

"Six months after lavishing £125,000 on the marketing initiative – the SNP administration yesterday revealed its exciting new slogan: “Welcome to Scotland”. The phrase is also rendered on the posters as “Failte gu Alba” for monoglot Gaels in transit. The copywriting component of the budget has not been disclosed."

A brilliant new marketing campaign from the Scottish government. Read more at The Times online.

Welcome to Scotland

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